Did you work a lot harder in 2016 for a lot less money? Did you grow your volume of projects but not your net revenue?
That’s the real downside of the much-lauded falling cost of solar. There’s a lot less margin to go around. For example, a 30% markup on $0.45/watt modules amounts to a lot less than it did on $1.50/watt modules. And you can see the same effect across labor and BOS markup.
What are some concrete steps business owners can do to get out of the race to the bottom?