Chaolysti has partnered with SmartPower, a non-profit marketing organization focusing on clean energy and energy efficiency, to deliver an abstract for consideration to this year's Solar Power International taking place October 17-20 in Dallas, TX.
For almost a decade, SmartPower has combined grassroots community outreach, breakthrough social and traditional media, incentives and challenges, and compelling websites to help consumers take action on purchasing renewable energy, reducing energy use, and becoming smarter about the energy they use.
I learned about the work of SmartPower when I stumbled upon an excellent Huffington Post article written by SmartPower's President Brian Keane last year highlighting market research they had done on behalf of the solar industry. Everyone involved in marketing residential solar should read it. Now.
After a number of conversation, Brian and I decided to partner on an SPI presentation abstract that would combine market research done by SmartPower with industry analysis on the Northeast markets that I have engaged in over the last five years to help interested residential solar companies work more effectively in the Northeast or expand successfully into its emerging markets.
Wish us luck. The committee will notify accepted presenters by June 15th.