At Chaolysti, we recognize and live everyday the challenge of and tenacity needed to start, run, and stay with your small business. According to data from the U.S. Small Business Administration, about 10 to 12 percent of firms with employees open each year and about 10 to 12 percent close. Nonemployer firms, like a sole proprietorship like Chaolysti, have turnover rates three times higher than firms with employees.
According to the 2013 Solar Foundation National Solar Jobs Census , of the estimated “10,392 establishments deriving at least some of their revenue from [solar] installation services and related goods, though the vast majority of these–approximately 8,000–are quite small, employing only one or two solar workers.”
These 8,000+ companies, also called he “long tail” of the industry, are the backbone of the solar industry. These companies rely the most on their manufacturing, distribution, and finance partners for products and services to help them succeed in running their businesses, winning new customers, and gaining or keeping marketshare.
That is why our mission is to serve the long tail of the solar industry. That is why we work with solar service providers to build the programs and services small residential solar installers need to most to compete and succeed in the rapidly changing solar marketplace.
As I look back at my first year in business, I see many things I did well and many things I need to become better at. Most of all, I feel firm in my conviction that serving the long tail of the industry is the best thing I can do with my skills and talents.
If you serve the long tail of the industry, please consider joining with me in 2015 to help make them even more successful.
If you are one of the 8,000+ small installers in the industry, I want to hear more from you about your needs, challenges, and struggles.
Most of all, take a moment to celebrate your 2014 wins, solar industry.