Pam spoke with staff from solar design software Aurora recently about the the deeper strategic thinking and leadership principles that separate good solar companies from ones that are truly great.
In this interview, you'll learn:
- The value of defining the foundational purpose and "sense of why" that drives the values of the entire organization.
- What the right number of metrics to track are - and a few examples.
- Why to put more resources (financial and people) toward managing customer experience over just investing in the funnel and pre-funnel.