What We Can Learn from the Rise and Fall of National Scale Solar - NABCEP 2017

Amid the recent solar industry shake ups it seems like a good time to reflect on the difficulties of mimicking market leaders, what the small to mid-size contractors are doing right, and where to find new opportunities. 

In eight minutes, Pam covered ten years of roads taken: third-party ownership, the rise of content marketing, the advent of the solar calculator, canvassing, robo-calling, fast growth with fast, venture-backed growth, and third-party lead and deal origination.

Read more insights from this piece.

Video and Article Credit: BayWa Solar Systems LLC

Posted on May 30, 2017 and filed under eventwrapup.