In Residential Solar, Policy Work is the New Customer Acquisition

Our industry has not rewarded those who plan far ahead and, unfortunately, has not encouraged much thinking about issues that have longer timelines to pursue like rate reforms or any longer-term policy work.

"FWC strategic planning meeting 10" by Florida Fish and Wildlife via flickr.com (CC BY-ND 2.0)  

"FWC strategic planning meeting 10" by Florida Fish and Wildlife via flickr.com (CC BY-ND 2.0)

 

We can no longer take any policy framework, value proposition, customer acquisition style, or market dynamic as a given. We must be more actively involved and vigilant. That means getting our own house in order and determining how we can engage in and support the efforts of our policy advocates. 

This is no longer optional. We stand together or we will die together.

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Posted on November 10, 2016 and filed under analysis.