The National Renewable Energy Laboratory (NREL) recently presented a webinar “How to Get Those Considering Solar to Ultimately Make the Switch” highlighting findings from its multi-year Department of Energy grant-funded consumer study. The purpose of the study was to determine opportunities for the residential solar sector to increase lead generation and conversion rates. The study focused on understanding differences between solar “considerers” (those who have spoken with installers about solar but haven’t moved forward) and “adopters” (those who actually started a solar project).
Since publishing the article, Chaolysti has participated in additional study on the Crossing the Chasm framework. As such, we have revised our positioning and no longer support the hypothesis that we are at or near an adoption chasm nor that Crossing the Chasm is likely an appropriate framework to use to evaluate consumer solar adoption. See our updated positioning in this recent LInkedIn piece.