Recently, there has been a lot of discussion on the American Solar Energy Society LinkedIn group after their April issue included an article highlighting some market research conducted by the Shelton Group, confirming many biases about the marketing of solar that I have held true and previously written about.
The editors of “Solar Today” magazine reprinted comments of mine left on the ASES LinkedIn group about this article in their reader response section in the June issue. Based on these comments, the new associate editor, Alex Abdallah, contacted me for a full interview. The results of this interview should be featured in the July issue of Solar Today so keep your eyes peeled!