Quoted by Forbes Blog Today


Writer Osha Gray Davidson, known among a number of industry insiders for his Edison 2.0 blog on Forbes.com, included my expertise in a recent piece he wrote about the relationship between the price of oil and adoption of solar, renewable energy, and electric vehicles.

featured bannerIt’s an interesting piece and raises the key question about what motivates consumers to buy. In my communications with Davidson, I cited the “pain” of unforseen spikes in items with a small but variable restricted budget (gasoline, utilities, cable/phone) as a key driver. He took note, as a main tenant in the piece rotates on that point.

Installers should never overlook the power of environmental or political current events to motivate a purchase. When possible, capitalize on that real-time PR opportunity to rekindle interest in lagging customer conversion or generate new leads.