Just because we’re not shooting fish in a barrel doesn’t mean we’re moving past the late early majority, venturing into the mainstream, or “crossing the chasm” of residential solar. Since December 2015, I’ve been exploring the macro changes happening in the US residential solar markets and wondering where (and if) we were moving into mature market segments.
The National Renewable Energy Laboratory (NREL) recently presented a webinar “How to Get Those Considering Solar to Ultimately Make the Switch” highlighting findings from its multi-year Department of Energy grant-funded consumer study. The purpose of the study was to determine opportunities for the residential solar sector to increase lead generation and conversion rates. The study focused on understanding differences between solar “considerers” (those who have spoken with installers about solar but haven’t moved forward) and “adopters” (those who actually started a solar project).
Since publishing the article, Chaolysti has participated in additional study on the Crossing the Chasm framework. As such, we have revised our positioning and no longer support the hypothesis that we are at or near an adoption chasm nor that Crossing the Chasm is likely an appropriate framework to use to evaluate consumer solar adoption. See our updated positioning in this recent LInkedIn piece.
The SEIA general membership recently elected Chaolysti Principal Pamela Cargill as Vice Chair of the Distributed Generation (DG) Division. The DG Division consists of Members of the Association whose primary activity is to develop, design, build or install solar products for distributed generation or provide financial, legal, or other professional services focused on distributed generation. The mission of the Association is “Building a Strong Solar Industry to Power America.”
Chaolysti is committed to the success of the small/medium businesses working in distributed generation that make up the volume of businesses in the solar industry and look forward to supporting their needs through work in the DG Division.