It’s been a while since I reflected on my career journey on what many of us in the industry have affectionately begun calling “The Solarcoaster.” Rather than look at events in the industry as a whole over the 2011-2012 period, I wanted to take a more personal view; a view as a big fish in a very small pond that has become a small fish in a big pond with all the humility and lessons-learned that went along with it. Continue reading
Solar Power International has invited Chaolysti to share expertise in the expanding Northeast US residential market with conference attendees as part of the panel “Expanding Residential Solar Markets” as part of the Markets conference track. Continue reading
Is it “Keeping up with the Jones,” predisposition to sympathy with environmental concerns, like owning a Prius or electric vehicle, or marketing by solar companies that is driving adoption? A webinar recently put on by Agrion explored recent research exploring why and invited Sungevity‘s Danny Kennedy to speak about how their company is revolutionizing delivery of solar energy systems. Continue reading
I’ve written previously about how those working in the solar industry can help journalists write better articles about solar energy and how to use current events as a PR platform. Unfortunately, it seems as though I should have also included PR advice about the danger of positioning your own product or company against another within the solar industry. A June USAToday article highlights exactly how infighting in the solar industry of “my next-gen product is better than your dinosaur 1960′s-NASA-tech” serves as fodder for mainstream press to make the solar industry look like a child throwing a tantrum. Continue reading
Join solar industry Twitter users for a fun “tweetup” lunch on July 13th during Intersolar. SolarFred, Free Hot Water, and Go Green Solar are spearheading the event.
Take time for an intimate lunch at Thirsty Bear, a microbrewery a few blocks away from the Moscone Convention Center. (Address below.)
It’s PFYOL (pay for your own lunch), so please bring cash to make it easy on the waiters.
We’ll gather at 11:30 AM, so that we’ll beat the rush and have time to catch up. PLEASE RSVP here via Twitter or Facebook, so that we can give Thirsty Bear an accurate head count for the number of tables.
As a long-time attendee and organizer-emeritus of Green Drinks, I thought the event had cornered the market on green-focused networking events. Unfortunately, over the years my frustration has grown with the open format, to the point where I threw in the towel when Green Drinks SF announced it would be adding Speed Dating to the evening, confirming my suspicions that a lot of people use these events as an interest-targeted dating pool. Then I discovered EcoTuesday this week. Continue reading
Are you an entrepreneur with your own small solar or renewable energy business or considering starting your own business in these fields?
Are you attending SolarFest this year?
Join Pamela Cargill on Saturday July 16 at 1PM for an hour long presentation/discussion under the USA Solar Store Tent for “The Green Marketing How-To” and MORE! The presentation will cover low/no-cost start-up tactics from Total Digital Office to setting up effective business operations to developing sharp marketing techniques- many of which you can do yourself no matter what your technical aptitude!
Bring your questions, stories, advice, best practices, and lessons learned to share.