Many solar companies are becoming more sophisticated in their marketing and sales; defining value and differentiating from their competitors. However, that value does not end once the sale is complete. The customer buying a solar energy system is not buying a sales process. They are buying the end result of the solar installation- be it lower utility bills, peace of mind, an investment product, etc.
On October 23, 2014 Solar Power International tallied votes from the poster contest and Pamela Cargill's poster "Using the Seven Forms of Waste and Critical Path Method to Lower Residential Solar Soft Costs" won Fan Favorite in the Business & Finance track.
Planning soft cost reductions is a strategy game; one affected heavily by policy framework. Solar Power International is right around the corner. If it follows the trend of other solar trade shows this year, exhibitors and speakers are ready to explain to you how their products and services are going to lower your soft costs. Sometimes an investment in a product or service will result in a much higher return somewhere else.
Chaolysti is proud to announce that Principal Pamela Cargill was chosen to serve on the Solar Power International (SPI) 2015 Education Committee. Shaping the future of conversations at the top solar conferences will provide continued opportunity for new and diverse voices and opinions to affect the solar market- from policy and regulation to new financial and business models and everything in between.