Why We Haven’t Crossed the Chasm in Residential Solar & What to Do

Just because we’re not shooting fish in a barrel doesn’t mean we’re moving past the late early majority, venturing into the mainstream, or “crossing the chasm” of residential solar. Since December 2015, I’ve been exploring the macro changes happening in the US residential solar markets and wondering where (and if) we were moving into mature market segments.

Read our post on Heatspring Magazine for our insights on the Residential Solar Crossing the Chasm discussion.

Posted on August 8, 2016 and filed under analysis.

Commanding Value in the Marketplace and Evaluating Crossing the Chasm

The National Renewable Energy Laboratory (NREL) recently presented a webinar “How to Get Those Considering Solar to Ultimately Make the Switch” highlighting findings from its multi-year Department of Energy grant-funded consumer study. The purpose of the study was to determine opportunities for the residential solar sector to increase lead generation and conversion rates. The study focused on understanding differences between solar “considerers” (those who have spoken with installers about solar but haven’t moved forward) and “adopters” (those who actually started a solar project).

Read on for nine steps recommended from the study and how residential solar contractors can put them in to action.

Since publishing the article, Chaolysti has participated in additional study on the Crossing the Chasm framework. As such, we have revised our positioning and no longer support the hypothesis that we are at or near an adoption chasm nor that Crossing the Chasm is likely an appropriate framework to use to evaluate consumer solar adoption. See our updated positioning in this recent LInkedIn piece.

Posted on July 29, 2016 and filed under analysis.

Pamela Cargill voted in as SEIA DG Division Vice Chair

The SEIA general membership recently elected Chaolysti Principal Pamela Cargill as Vice Chair of the Distributed Generation (DG) Division. The DG Division consists of Members of the Association whose primary activity is to develop, design, build or install solar products for distributed generation or provide financial, legal, or other professional services focused on distributed generation. The mission of the Association is “Building a Strong Solar Industry to Power America.”

Chaolysti is committed to the success of the small/medium businesses working in distributed generation that make up the volume of businesses in the solar industry and look forward to supporting their needs through work in the DG Division.

Learn about the platform we ran on in this post.

Posted on July 20, 2016 and filed under news.

PVSolarReport features Chaolysti Panel Session from Intersolar 2016

At a session on financing solar from the customer perspective, simplicity and transparency were the words of the day. Pamela Cargill of Chaolysti skillfully moderated a panel that spanned the residential and commercial sectors.

Read the whole story on PV Solar Report.

Financing from the Customer Perspective Panel at Intersolar 2016. Speaking - Luna Federici, Spruce Finance. Seated to her right moderator Pamela Cargill of Chaolysti, Ted Fawcett of Mosaic, Saritha Peruri of Sol Systems, and Kevin Clements of KRC Enterprises.

Financing from the Customer Perspective Panel at Intersolar 2016. Speaking - Luna Federici, Spruce Finance. Seated to her right moderator Pamela Cargill of Chaolysti, Ted Fawcett of Mosaic, Saritha Peruri of Sol Systems, and Kevin Clements of KRC Enterprises.

Posted on July 15, 2016 and filed under eventwrapup.