Women in Solar Energy at US Solar Market Insight

pictured: Meghan Nutting (Sunnova), Pamela Cargill (Chaolysti), Elena Lucas (UtilityAPI), Heather Werner (OneRoof Energy), Melanie Kelly (SunShare)

pictured: Meghan Nutting (Sunnova), Pamela Cargill (Chaolysti), Elena Lucas (UtilityAPI), Heather Werner (OneRoof Energy), Melanie Kelly (SunShare)

Greentech Media put on their US Solar Market Insight conference from Nov 2-4. Gone this year was the "Utility Death Spiral" statement on the lips of many panelists in 2014. This year, USSMI was more focused on the looming threat of the end of the ITC, the high cost of residential customer acquisition, and the talent gap. 

Unfortunately, very little airtime was given to the threats that changes to NEM, utility rate cases, and other localized issues play- underscoring again the huge differences between the economies and concerns of utility-scale developers and NEM-dependent commercial and residential solar developers. 

Greentech Media did a good job ensuring diversity on their panels and many great women represented their companies. 

Posted on November 10, 2015 and filed under eventwrapup.

Resilient Company Culture is Everything in a Growing Industry


We’re growing up as an industry. This isn’t just about technology anymore. The technology has occupied its place in a more sophisticated value chain, one that includes more robust and better-defined distribution, dealer, and services channels than five or six years ago. Each of these layers is beginning to operate more like one would expect in more mature industries, providing value-added experiences and services to the next customer in the value chain in support of the ultimate outcome – an operating solar PV system. 

The solar industry has moved beyond simply geeking out about equipment and specs. No longer does knowing the integration of components signify someone as being at the pinnacle of sophistication. In fact many aspects of solar design, at least in residential solar, has continued to become a commoditized practice, often outsourced to lower and lower bidders and automated away with increasingly more sophisticated design software.

What this new landscape requires from us is deeper understanding of how we fit in to delivering the specific outcomes asked of our part of the value chain as individuals, parts of the organizations we operate in, and as organizations.

Read on for key questions to ask yourself about the health and maturity of your organization.

Posted on October 12, 2015 and filed under operations.

What the Solar Industry can Learn from Disneyland


After Solar Power International 2015 packed up from Anaheim Convention Center, I planned to make my first ever visit to the Happiest Place on Earth – Disneyland.

Disneyland is famous for its ultimate focus on customer experience. What I was not expecting was even how much I would lose myself in it and through that really feel what it means to dazzle your customer. The solar industry, plagued by horrible customer service marks, can take a lot of lessons from the extreme attention to detail I experienced at the magic kingdom.

Posted on October 1, 2015 and filed under operations.