The United States has quickly become one of the top solar markets in the world. This has come to be even without a streamlined national incentive scheme like the Feed in Tariffs that have propelled solar adoption in Germany, Australia, and many other countries. Though the federal investment tax credit (ITC) offers the closest approximation to a nationwide solar incentive, it demands a complex tax equity financing infrastructure in order to properly capitalize for third-party owned deals and individual tax liability for direct ownership. Instead, the market in the United States consists of a tapestry of solar policies, incentives, climate regions, micro-markets, and diverse consumer attitudes.
If you're curious about how to navigate the US market, either expanding from outside the US or from one part of the country to another, here are some considerations to keep in mind.